Excess is one of my ongoing senior thesis projects at Pratt Institute. This project explores the contrasts between the fulfillment we seek in our external surroundings and the harmony we find in our internal beings. Through an in-depth comparison of our obsession with acquiring and desiring within the confines of consumerism as compared to the peace and zen we find by balancing our internal selves, I explore the contrasts between the human body, our objects, and our spaces.
Seen below are posters that explore materials, light, and shadow to convey the stark contrasts between consumerism and inner zen.
This page will be updated regularly with progress of this project, so be sure to check back in!
‘Foreign Bodies’ is one of my ongoing senior thesis projects at Pratt Institute. This project explores the foreign, unnatural situations we have begun to put our bodies through due to modern inventions and subsequent lifestyle choices. ‘Soul Delay’ is a sub-component of this thesis topic. It discusses jet lag, based on a text by William Gibson, ‘Pattern Recognition’:
“Damien’s theory of jet lag is correct: that our mortal soul is leagues behind us, being reeled in on some ghostly umbilical down the vanished wake of the plane that brought us to our destination, hundreds of thousands of feet above the Atlantic. Souls can’t move that quickly, and are left behind, and must be awaited, upon arrival, like lost luggage.”
Toolkit for the Soul helps you combat jet lag with a set of six products. “Soul Delay” are informative and personal passport-sized books about jet lag.
Posters created for an Apple’s post-launch events: WWDC 2018 and September 2018’s launch event.
Client: Supply NY, Flower Beauty
A typeface that visually references the shape and effect of magnets. Created for a series of illustrations, “Unnecessary Fixations”.
A conceptual rebrand for Modelo, through a custom logotype and illustrations that aim to highlight and celebrate Mexican culture.