Cloudera
Cloudera
Client
Cloudera
Scope
Campaign
Role
Designer
Year
2023
For Cloudera's Trust Your Data campaign, we paired a technical style with whimsical metaphors to position the company as a trusted guide in the path to enterprise AI.
For Cloudera's Trust Your Data campaign, we paired a technical style with whimsical metaphors to position the company as a trusted guide in the path to enterprise AI.
Design System
Campaign
Illustration
The Challenge
As AI crowded every business conversation, Cloudera needed to distinguish its decades of data expertise from newer competitors and highlight its defining advantage: trust. The challenge was to make a complex enterprise proposition feel clear and engaging without losing the authority needed to reach key decision-makers.
The Solution
We paired confident, conversational messaging with a visual system inspired by technical diagrams and airline safety manuals. Through unexpected metaphors, from disco balls to monster trucks, the campaign gave abstract data a distinct personality and positioned Cloudera as a trusted guide on the journey to enterprise AI.
The Challenge
As AI crowded every business conversation, Cloudera needed to distinguish its decades of data expertise from newer competitors and highlight its defining advantage: trust. The challenge was to make a complex enterprise proposition feel clear and engaging without losing the authority needed to reach key decision-makers.
The Solution
We paired confident, conversational messaging with a visual system inspired by technical diagrams and airline safety manuals. Through unexpected metaphors, from disco balls to monster trucks, the campaign gave abstract data a distinct personality and positioned Cloudera as a trusted guide on the journey to enterprise AI.
